Don’t Break What Works Campaign Launches New Ad Urging Congress to Oppose Higher Costs and S. 2992

Washington, D.C (09/06/2022) – CCIA’s Don’t Break What Works campaign has launched a new ad, “For You,” which highlights how the American Innovation and Choice Online Act, S. 2992, will result in higher costs for Americans and break services like Amazon Prime’s two-day delivery and Google Search, even as the vast majority of Americans don’t think the issues the bill attempts to address are a top priority.  

To view the ad, click here

“Americans across the country are worried about higher costs and what a possible recession could mean for their well-being and their families, yet some members of Congress continue to press for a vote on a bill that would ultimately harm American consumers,” said Chandler Smith Costello, a spokesperson for the Don’t Break What Works campaign. “This campaign is about showing the American people the consequences – intended or not – that would result from this deeply-flawed legislation.” 

The ad is a continuation of Don’t Break What Works’ ongoing, multimillion dollar ad campaign, which has focused on how the  American Innovation and Choice Online Act would ruin some of the services and products Americans love, including products that can actually have a deflationary effect. All of the ads can be viewed here

Digital services can combat inflation by lowering prices as more consumers use each good or service, making it easier for consumers to compare prices and ensuring price transparency. This leads to further productivity, improvements in supply chain efficiency, and lower supply costs—ultimately resulting in lower prices.

Cutting into the deflationary effect of digital goods and services is just one area of concern related to S. 2992. Experts from the national security, cybersecurity and consumer advocacy communities, and Democratic and Republican lawmakers have all identified significant issues with the bill. You can read more about those here

The ad is now running in Washington D.C. and in key states nationwide. 

The Don’t Break What Works campaign is powered by the Computer and Communications Industry Association (CCIA). Learn more here