WASHINGTON, D.C. (9/22/2025) – The Don’t Break What Works campaign released the following statement today as the remedy trial for the Department of Justice’s (DOJ) case against Google’s ad tech begins:
“As the remedy trial in the DOJ’s case against Google’s ad tech begins, the government has proposed remedies that threaten to harm the online advertising ecosystem that underpins low-cost digital services. Breaking Google’s ad tech business risks destabilizing the digital advertising marketplace, driving up costs for publishers, advertisers, and the millions of small-and medium-sized businesses that depend on affordable ads to reach customers on different mediums and screen sizes,” said Don’t Break What Works spokesman Jim Mantyh.
“By targeting Google for its success in a narrow segment of the larger advertising marketplace, the DOJ risks discouraging innovation and limiting competition in the broader advertising ecosystem, an outcome that threatens to raise the cost of business for online publishers and small-and medium-sized U.S. companies,” he continued.
The Don’t Break What Works campaign has championed the products and services that benefit American consumers and pushed back on harmful policies designed to target a few American companies, to the detriment of American consumers.
The Don’t Break What Works campaign is powered by the Computer & Communications Industry Association (CCIA). Learn more here.